Ring-a-Ling Logo

I had to make a logo for a Ringtone App.

The fellas I was working with were fixated on some kind of mascot. I tend to shy away from mascots, as they are difficult to get right.

1st Pass

I started with a bunch of fonts and two old logos. I knew I needed to separate the "A" from the Ring and Ling.

2nd Pass

I was fixated on the idea of the concentric circles. I think the radial elements worked to imply ringing. The "A" character looked like a Pac-Man ghost.

3rd Pass

I think I always make at least one monogram logo. I liked the "R", but no one else did. They liked the Smiley face.

Final Logo

I finally sat down and committed to an illustration. It needed to be crazy happy. They liked it. It made them giggle.